Zapier

Zapier Chatbots

Zapier Chatbot builder, Zapier AI chatbot or Chatbots by Zapier

By Jack Lenton · Written
October 28, 2026
In short

Zapier Chatbots let you build an AI chatbot that answers questions from your own content and can hand details to your Zaps. It has its own plans, and the free one allows 2 chatbots.

What is Zapier Chatbots?

Zapier Chatbots is a no-code chatbot builder. You give the chatbot instructions, called a directive, add a greeting and optionally connect knowledge sources, like a file about your services, so it answers in your terms.

Chatbots are billed separately from your Zapier plan. The free Chatbots plan allows 2 chatbots, shared as a public link, with 7 days of conversation history. Paid Chatbots plans add more chatbots, website embedding, lead collection and longer history, and the top plan removes the Zapier label.

A chatbot can pass what it collects into a Zap, so a conversation can create a lead, a task or an email. Those Zap actions use tasks as normal.

How I use Zapier Chatbots with clients

I treat a chatbot as a front door, not a salesperson. It answers the common questions from content the client has approved, then hands anything real, like a quote request, to a Zap that puts it in front of a person.

The directive and knowledge source matter more than anything else. I keep the knowledge to things the client is happy to see quoted back, and I tell the chatbot plainly what it shouldn't answer, like pricing it doesn't know.

A website chatbot that books enquiries into ClickUp

  1. Chatbot Answers questions from the services guide on the website No Zap yet
  2. Collect Visitor leaves their name, email and what they need No Zap yet
  3. Trigger The chatbot's lead details start a Zap 0 tasks
  4. Action Create an enquiry task in ClickUp 1 task

Website embedding and lead collection need a paid Chatbots plan. The ClickUp step uses 1 task.

Zapier Chatbots FAQs

Is Zapier Chatbots free?

There's a free Chatbots plan with up to 2 chatbots shared by public link. Embedding on your website and lead collection need a paid Chatbots plan.

Can I put a Zapier chatbot on my website?

Yes, on a paid Chatbots plan you can embed it with a snippet of code. On the free plan you share it as a link.

Is a chatbot the same as a Zapier Agent?

No. A chatbot answers questions in a chat window. Zapier Agents carry out work across your apps. They're separate products.

From my client work

Want this built in your setup?

I set these up and train your team, in your own ClickUp or Zapier account.

Book a call

Contact Jack - jack@withtoki.co.uk

ClickUp Verified ConsultantZapier Gold Solution Partner